FaceBook recently beat out MySpace for the most popular social network. With hundreds of millions of people on FaceBook, it is very easy to network. On my FaceBook account, I have over 400 friends, many of whom I grew up with, went to high school and college with, and family I didn’t even know I have. I am part of my company’s network, and am connected with all the other employees who work with me.

FaceBook is very useful for networking and promotion. One of the key tools to promoting is the FaceBook groups and Fan Page features. Another useful feature in FaceBook is the paid-advertising. FaceBook collects a lot of detailed information about its users, making the advertising extremely targeted.

Here is a breakdown of the three different methods you can use FaceBook for:

• Groups: Groups are great for putting together a lot of active people. This is good for businesses looking to gather all of its employees in one collective group so that everyone can bounce ideas off of each other and be updated about the company. It allows for a lot of collaboration and contribution between members.
• Fan Pages: These are for companies literally looking for fans. If you have a lot of customers who want updates on products and more information about your products, this is what you are looking for. Put together a fan page and spread the word!
• Advertising: FaceBook advertising is great for targeted marketing. You can specify the age, location, gender, interests, and much more all within FaceBook advertising! This is for the marketers who are looking to sell, because it gets pretty expensive at times.