FaceBook groups are one of the most popular features on FaceBook. It allows an administrator (or few administrators) to gather up all interested people and place them into one common page where they can view the page, look at pictures, communicate with each other and get updates about the group. FaceBook groups have several uses, whether it is for business or for a personal reason. Here are three reasons to use FaceBook groups:

1. You want to promote yourself. If you are an artist, FaceBook groups are great for promoting your cause. For instance, a musician can post up information about his/her upcoming events, album information, song demos, and pictures. They also allow members to communicate with each other, creating a stronger following.
2. Businesses can use FaceBook groups to promote a product. You can post up information about your product, pictures, demonstration, reviews, etc. By putting together users of the product, you can start support threads where users help each other. This will create stronger branding and promote your product, resulting in more money for your company.
3. If you are part of a non-profit organization, it is great to put together events and fundraisers. You get together everyone who supports your cause, and they can talk to each other and you can communicate with them. It will help you get ideas of what to do next, how to make more money, and encourage group members to donate more money to your cause.

FaceBook groups are especially great for getting to know your customers. You basically gather up all of your target market in one group, and you can research other behaviors, such as what else they are interested in, who else, where they’re from, etc.